Milwaukee, WI (PRWEB) August 03, 2011
The Marketing Executives Networking Group (MENG), home to nearly 2,000 of the leading marketing minds, announces the launch of its enhanced online member community. The new socially-enabled community site, designed and deployed by social business agency, 7Summits, provides MENG members with a more sophisticated breadth and depth of functionality while further developing a culture of networking and best practice information sharing.
Founded in 1995, MENG connects influential, executive marketers and encourages a sharing of passion and expertise, helping to ensure member success and development. Although an innovative community, the organization needed to energize its online member participation and support a more connected digital community, prompting their online community overhaul.
We chose to make a significant transition in order to provide the richest, most beneficial experience to our members, said Richard Sellers, Chairman of MENG. 7Summits proved a true strategic business partner with an intelligent, educational and high value service approach, which helped our organization make the most of this opportunity.
7Summits team of strategists, designers and developers built the MENG site and member community on Jive Social Business Software (SBS). Drawing upon their experience creating engaging communities for large companies nationwide, the 7Summits team worked with MENG to design and bring the new community experience to life, which includes threaded discussions, chapter portals, special interest group areas and social media capabilities.
